Eric Sickman started in Outdoor Advertising in 2001 as hand painting on vinyl changed to digital printing and a few years later digital displays.  As an independent media provider since 2008, ZAG Media has all capabilities from any resource to utilize. A single source for knowledge of obscure roadway locations to latest social platforms and digital tactics personally programmed and delivered with same have own tool belt and truck mentality.  Focusing on the symmetry of Outdoor and Digital Advertising with the objective of placing the advertiser’s message in the best possible location for success.  It is always exciting to see a new ad live either from a local client such as UTD or Baylor Universities to regional American Standard AC programs and statewide Texas Beef Council campaigns.  When not calling it as see it in advertising enjoy calling balls and strikes for Little League Baseball.