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Seniority, Titles, Industry and Interests are some of the selected profiles used to reach business people with LinkedIn Ad Campaigns
Sample dashboards below can be viewed in LookerStudio or full screen by clicking at bottom corner.
Auto Executive Campaign shows high level titles, with related industries, companies and variety of company sizes. Selected titles and companies were excluded to optimize campaign.
Industries that have high energy use were selected for campaign then titles, companies and company size were optimized. Often best to start with broad targeting then refine audience reviewing current data.
Decision makers in Industries that are water related or use water are selected then campaign reviewed to ensure desired companies and company size are captured.
Additional optimizations for LinkedIn Campaigns include interests and education level with location targeting down to city level.
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